Good Brands Group

Good Brands Group is a sales and marketing partner who have the experience and expertise to bring your product to market efficiently and effectively. Forma Dynamics design services integrate seamlessly with Good Brands Group for comprehensive turnkey solutions. Please inquire for more details and visit their website for more information about their expertise.

Frederic Walme - Good Brands Group

Frederic Walme - Strategic Visionary & Industry Leader

Frederic Walme brings over 18 years of international experience in the wellness and lifestyle markets, including premium cosmetics and sexual wellness. His career highlights include:

  • CEO & Owner, SUTIL USA

    • Driving market expansion and business development in the U.S.

  • CEO, Fun Factory

    • Led strategic growth initiatives, positioning the U.S. as Fun Factory’s largest market. Honored as XBIZ CEO of the Year.

  • Head of Sales, Jimmyjane

    • Expanded U.S. presence and launched the brand across European markets, significantly enhancing global visibility.

  • North America Business Development Manager, Vitry

    • Established U.S. and Canadian operations for the French cosmetics brand Vitry.

Frederic’s proven expertise in brand development and global market strategy has made him a respected leader in the wellness industry.

Kristen Tribby - Good Brands Group

Kristen Tribby - Brand Builder & Marketing Innovator

With over 18 years of experience in transformative marketing and brand strategy, Kristen has helped shape some of the most iconic names in sexual wellness, including Babeland, Pleasure Chest,

Fun Factory, and Sutil. Her accomplishments include:

  • CMO & Owner, SUTIL USA

    • Leading the global rebranding and expansion of the brand across the U.S. market.

  • Global Head of Marketing, Fun Factory

    • Oversaw global campaigns, product development, and educational initiatives, earning the title of XBIZ Marketing Executive of the Year.

  • Brand Transformation, The Pleasure Chest

    • Successfully repositioned the retailer as an industry leader through a comprehensive rebrand.

  • Certified Sex Educator & Media Expert

    • Guest expert on Keeping Up with the Kardashians, Nightline, Penn & Teller, and Our America with Lisa Ling.

Kristen’s creative vision and storytelling continue to elevate the conversation around sexual wellness and education.